Brand refreshes are hard. The process itself brings into question what a brand stands for and how it wants to express itself in the world. Telling the story of these transitions can be complex. We want to honor the legacy of a brand while revealing the journey of growth and transformation that now leads to a new and exciting future. We want to be sensitive to old attachments but also ensure we strike a chord with the brand’s new identity, exciting both new and existing audiences. Telling these stories sensitively is also in our wheelhouse. We help breathe new life into your brand by capturing its evolving spirit. 

Your brand, refreshed.